But no matter how many TV exhibits Netflix launched, it found that motion pictures had been consistentlyone-third of viewing on the platform. Blockbuster, the nation’s largest video-retailer chain, filed for bankruptcy that same 12 months. (Only a couple of remaintoday.) New subscription streaming companies like Hulu and Amazon Prime were cropping up, inspired by the Netflix model.
With DVRs and on-demand video, extra folks were watching TV on their very own time, sending TV scores right into a downward spiral. People had been ditching cable for cheaper, on-demand offerings. As Netflix’s subscriber base passed 20 million(pdf) in 2010, the Hollywood studios that had been happy to lease titles via the fledgling service nervous concerning the competitors it had launched.
“Schizophrenic” is how one studio boss describes the state of Tinseltown. In the theatrical distribution enviornment, Chinese distributors postponed several main home releases over the New Year, in the absence of … Read MoreRead More