If you’re looking to promote a new line of products, sending key journalists free products or samples not only puts you on their radar, but also increases the opportunity for press coverage. You can start with as little as £100 for a simple advertising campaign. You can add extra budget easily if your results are profitable. If your audience uses another social media channel more regularly, advertise there instead.
But first, before you begin marketing your business, you need to make sure your digital channels are in a position to capitalise on the expected traffic from your marketing activity. For example, there’s no point promoting a website that reads poorly or is slow to load; or signpost to social channels that are rarely updated. Hustle, hustle, hustle– Never miss an opportunity to promote your business wherever you are. That includes everything from printing business cards and vehicle advertising to getting … Read More
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