For promotion, art films rely on the publicity generated from movie critics’ reviews; discussion of the film by arts columnists, commentators, and bloggers; and word-of-mouth promotion by viewers members. Since art movies have small preliminary funding prices, they only have to enchantment to a small portion of mainstream audiences to turn into financially viable. Dujardin, with a pencil mustache, looks a little like John Gilbert, however his cavorting star is meant to be a Fairbanks equivalent. A chesty, full-bodied man who moves shortly, Dujardin is nice at buoyant peacocking, as when he reveals off to an appreciative viewers on the première of one of Valentin’s films. His strongest appearing comes early in “The Artist,” when Valentin is capturing a movie, and, in take after take, units his face in a scowl, as he moves across a dance floor, only to turn into entranced with Peppy.
Such films distinction sharply with … Read More
