Moreover, Tenet is unquestionably the highest gross domestically of any movie that is released since theatres reopened. But if Tenet is the final word litmus take a look at for the future of theaters, it also underscores how individual studios are charting divergent distribution methods, each determination guided by totally different North Stars. Disney, for example, is making lengthy-time period bets on its streaming platform, Disney Plus.
Universal, too, is using COVID-19 to push ahead with digital distribution channels. Yet its launch within the U.S. at present is hardly an explosion. But the rollout of these films is nothing near normal. Normally, with blockbusters hauling in tens of millions each weekend, there’s no way that “four-walling” a project could come near cracking box-office numbers.
And in fact they’re making an attempt to make money as best they’ll. “I noticed that the box office figures had been absurd; $9,000, $15,000 for … Read MoreRead More